Meet your
visual architect team
Meet the Team
Point Source Design Group
The primary goal of Point Source Design Group is to help each client successfully communicate and crystallize their ideas. Using the latest technology, equipment, and business practices, we are committed to making every event seamless, memorable, and successful.
We treat all stakeholders with integrity by communicating clearly, delivering on promises, and keeping to prescribed budgets and timelines.
For more than 40 years, David Roberts has helped production teams, agencies, and brands translate complex ideas into clear visual experiences, from intimate executive meetings to international broadcasts. This can only be done with a talented roster of individuals to help support and realize your goals. Meet the PSDG team:
David Roberts
Emmy Award winner with 40 years, 2,548 events, and 3,500 venues of visual experience architecture.
Work spans Super Bowl 50, Magic: The Gathering Championships on ESPN2, Pan American Games venues, presidential campaigns, and long‑term Fortune 500 partnerships, including Genentech, Cisco, and Charles Schwab.
Philip Godwin
Philip Godwin is a creative visual producer specializing in transmedia ecosystems for global brands including Salesforce, Sony, Google, Genentech, CNN, and AWE XR.
With decades of experience across design, content creation, advertising, and entertainment technology, he develops integrated visual and narrative systems that align brand, content, and execution.
Andrew "GIF" Giffin
Andrew “GIF” Giffin is a Visual Experience Architect specializing in lighting, special effects, and show programming.
He is responsible for executing complex visual systems—ensuring precision, reliability, and performance under live production conditions.
Jim Rood
Jim specializes in lighting programming for high-performance live events, with expertise in drafting, 3D modeling, previs, and simulation.
He is responsible for translating visual design into fully executable systems—ensuring precision, reliability, and performance under real-world production conditions.
Kenny Green
Kenny Green is a CAD and 3D design specialist with over 25 years of experience delivering technical documentation for complex live event environments.
Specializing in Vectorworks, 3D modeling, digital twins, and space planning, his portfolio includes major productions such as Rolling Loud, Dreamforce, AWS, and Super Bowl 50, spanning festivals, corporate events, and broadcast environments
Kenneth Purfey
AICPA Hall of Fame inductee and 2019 Global CFO of the Year, Ken Purfey serves as PSDG's Acting CFO — bringing Fortune 200 financial rigor to every production.
Ed Lane
Ed Lane is a marketing and experience strategist focused on designing and optimizing audience engagement for live and immersive environments.
As Founder and CEO of Waterbird Entertainment, he led high-end concert and event productions, integrating creative direction with operational execution.
Hart Thorson
Hart Thorson is a learning experience designer focused on building human-centered systems that align education, communication, and performance.
As the creator of the Visual Experience Architect Master Course, he develops structured learning frameworks that identify breakdowns, improve engagement, and deliver measurable outcomes across vocational education, OSHA training, and workforce development environments.
Now is the time